2008年6月大学英语四级考试真题

2008年6月大学英语四级考试真题

2008年6月21日大学英语四级考试(CET–4)

全真试题(2008年6月21日)

Part I Writing

注意：此部分试题在答题卡1上。

Directions: For this part, you are allowed thirty minutes to write a short essay entitled

Recreational Activities. You should write at least 120 words according outline given below in Chinese:

1. 娱乐活动多种多样，

2. 娱乐可能使人们受益，也可能有危害性，

Directions: the questions on Sheet 1. For questions 1–7, choose the best answer

–10, complete

Media Selection for Advertisements

used in We focus our attention on seven types of advertising: television, –of–home, Internet, and direct mail.

Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.

Television’s influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous (具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are (30 minutes) (15 minutes)

2008年6月大学英语四级考试真题

exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.

Newspaper

After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation (发行量) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.

Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television. Given new production techniques, advertisements can be printed newspapers in about 48 hours, meaning newspapers are also a quick way of and they develop a high degree of loyalty from local readers.

Radio

billboards (广告牌) and the Internet to reach even more television. Advertisers are likely to use radio because it is a less expensive television, which means advertisers can afford to repeat their ads often. are also turning to radio advertising. Radio provides a way with Two major changes—satellite and Internet radioradio advertisers to adapt their methods. Both of these radio forms tune in stations that are more distant than the local stations they the past. As a result, radio will Magazines

Newsweeklies, women’s magazines have all seen increases in because of the narrow deliver. A broadcast medium such as network television attracts all members, but magazine audiences are more , for example, you have much in common with audience members.

Advertisers print media—magazines and newspapers—will need to adapt to dispersed (分散) than in the past. Second, –home advertising

Out–of–home advertising, also called place–based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on–the–go consumers. More consumers travel longer distances to and from work, which also makes out–of–home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.

Internet

2008年6月大学英语四级考试真题

As consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.

Internet advertising will play a more prominent role in organizations’ advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.

Direct mail

A final advertising medium is direct mail, which uses mailings to consumers to communicate a client’s message. Direct mail includes newsletters, postcards and businesses, direct mail is the most effective form of advertising.

注意：此部分试题请在答题卡1上作答。

1. Television is an attractive advertising medium in that .

A) it has large audiences

B) it appeals to housewives C) it helps build up a company’s reputation

D) it is affordable to most advertisers

2. With the increase in the number of TV channels,

3. .

4. 5. Magazines are seen by advertisers as an efficient way to .

A) reach target audiences

B) appeal to educated people

C) attract perse audiences

D) convey all kinds of messages

6. Out–of–home advertising has become more effective because A) billboards can be replaced within two hours

B) consumers travel more now than ever before

C) such ads have been made much more attractive

2008年6月大学英语四级考试真题

D) the pace of urban life is much faster nowadays

7. The challenge to Internet advertisers is to create ads that are A) quick to update

B) pleasant to look at

C) easy to remember

D) convenient to access

8. Internet advertisers will have to adjust their methods to reach audiences that tend to be

.

9. Direct mail is an effective form of advertising for businesses to develop .

10. This passage discusses how advertisers select for advertisements.

Part III Listening Comprehension

Section A

Directions: was said. Both the conversation and the will be spoken only once.

four choices marked A), B), C) which is the best answer.

Then mark the Sheet 2 with a single line

through the centre.

注意：此部分试题请在答题卡2上作答。

11. A) Give his ankle a good rest.

12. 13C) Smith’s unusual life story.

D) Smith’s sleeping problem.

14. A) Review the details of all her lessons.

B) Compare notes with his classmates.

C) Talk with her about his learning problems.

D) Focus on the main points of her lectures.

15. A) The man blamed the woman for being careless.

B) The man misunderstood the woman’s apology.

C) The woman offered to pay for the man’s coffee.

(35 minutes)

2008年6月大学英语四级考试真题

D) The woman spilt coffee on the man’s jacket.

16. A) Extremely tedious.

B) Hard to understand.

C) Lacking a good plot.

D) Not worth seeing twice.

17. A) Attending every lecture.

B) Doing lots of homework.

C) Reading very extensively.

D) Using test–taking strategies.

18. A) The digital TV system will offer different programs.

B) He is eager to see what the new system is like.

C) He thinks it unrealistic to have 500 channels.

D) The new TV system may not provide anything better.

Questions 19 to 22 are based on the conversation you have just heard.

19. A) A notice by the electricity board.

B) Ads promoting electric appliances.

C) The description of a thief in disguise.

D) A new policy on pensioners’ welfare.

20. A) Speaking with a proper accent.

B) Wearing an official uniform.

C) Making friends with them.

D) Showing them his ID.

21. 22. Questions 23 to 25 are based on the conversation you have just heard.

23A) Marketing consultancy.

B) Professional accountancy.

C) Luxury hotel management.

D) Business conference organization.

24. A) Having a good knowledge of its customs.

B) Knowing some key people in tourism.

C) Having been to the country before.

D) Being able to speak Japanese.

25. A) It will bring her potential into full play.

2008年6月大学英语四级考试真题

B) It will involve lots of train travel.

C) It will enable her to improve her Chinese.

D) It will give her more chances to visit Japan.

Section B

Directions: In this section, you will hear 3 short passages. At the end of each passage, you

will hear some questions. Both the passage and the questions will be spoken

only once. After you hear a question, you must choose the best answer from the

four choices marked A), B), C) and D). Then mark the corresponding letter on

Answer Sheet 2 with a single line through the centre.

注意：此部分试题请在答题卡2上作答。

Passage One

Questions 26 to 28 are based on the passage you have just heard.

26. A) The lack of time.

B) The quality of life.

C) The frustrations at work.

D) The pressure on working families.

27. A) They were just as busy as people of today.

B) They saw the importance of collective efforts.

28. Passage Two

Questions 29 to 31 are based on the passage you have just heard.

29.

30B) His children’s efforts.

C) His improved financial condition.

D) His second wife’s positive influence.

31. A) Love is blind.

B) Love breeds love.

C) Divorce often has disastrous consequences.

D) Happiness is hard to find in blended families.

Passage Three

Questions 32 to 35 are based on the passage you have just heard.

2008年6月大学英语四级考试真题

32. A) It was located in a park.

B) Its owner died of a heart attack.

C) It went bankrupt all of a sudden.

D) Its potted plants were for lease only.

33. A) Planting some trees in the greenhouse.

B) Writing a want ad to a local newspaper.

C) Putting up a Going Out of Business sign.

D) Helping a customer select some purchases.

34. A) Opening an office in the new office park.

B) Keeping better relations with her company.

C) Developing fresh business opportunities.

D) Building a big greenhouse of his own.

35. A) Owning the greenhouse one day.

B) Securing a job at the office park.

C) Cultivating more potted plants.

D) Finding customers out of town.

Section C

Directions: for the first time, you should for its general idea. When the

passage is read for the are required to fill in the blanks

注意：此部分试题请在答题卡2上作答。

knowledge. Physical 36) , raw materials, and capital are no longer the key (37) 38) raw material in our economy is knowledge. wealth depends on the development and exchange of knowledge. And (39) entering the workforce offer their knowledge, not their muscles. (40) 41) (42, processing, as well as exchanging information. (43) , three out of involve some form of mind work, and that number will increase sharply in the Management and employees alike (44) .

In the new world of work, you can look forward to being in constant training (45) . You can also expect to be taking greater control of your career. Gone are the nine–to–five jobs, lifetime security, predictable promotions, and even the conventional workplace, as you are familiar with. (46) . And don’t wait for someone to ―empower‖ you. You have to empower yourself.

2008年6月大学英语四级考试真题

Part IV Reading Comprehension (Reading in Depth)

Section A

Directions: In this section, there is a passage with ten blanks. You are required to select one

word for each blank from a list of choices given in a word bank following the

passage. Read the passage through carefully before making your choices. Each

choice in the bank is identified by a letter. Please mark the corresponding letter

for each item on Answer Sheet 2 with a single line through the centre. Questions 47 to 56 are based on the following passage.

travel through Europe. I had been abroad a couple of times, but I could hardly know my way around the continent. Moreover, my knowledge of foreign 48 to a little college French.

and with considerable There were trip I was an of places, without I will

Section B

Directions: There are 2 passages in this section. Each passage is followed by some (25 minutes)

2008年6月大学英语四级考试真题

questions or unfinished statements. For each of them there are four choices

marked A), B), C) and D). You should decide on the best choice and mark the

corresponding letter on Answer Sheet 2 with a single line through the centre.

Passage One

Questions 57 to 61 are based on the following passage.

Global warming may or may not be the great environmental crisis of the 21st century, but—regardless of whether it is or isn’t—we won’t do much about it. We will argue over it and may even, as a nation, make some fairly solemn–sounding commitments to avoid it. But the more dramatic and meaningful these commitments seem, the less likely they are to be observed.

put us on a path to a solution. But the real truth is warming, and—without major technological breakthroughs

billion, a 42% increase. If energy use per person and technology remain the total energy use and greenhouse gas emissions (mainly, CO2) will be 42% higher in 2050. But by 2050.

(limits on electricity usage, driving and travel) that global warming. Still, Kyoto Protocol (京都议定书). It allowed countries that joined to But it hasn’t reduced CO2 emissions (up about 25% since 1990), (签字国) didn’t adopt tough enough policies to hit their 2008–2012 targets.

The practical conclusion is that global warming is a potential disaster, the only

注意：此部分试题请在答题卡2上作答。

57. 58According to the author’s understanding, what is Al Gore’s view on global warming?

A) It is a reality both people and politicians are unaware of.

B) It is a phenomenon that causes us many inconveniences.

C) It is a problem that can be solved once it is recognized.

D) It is an area we actually have little knowledge about.

59. Greenhouse emissions will more than double by 2050 because of A) economic growth

B) wasteful use of energy

C) the widening gap between the rich and poor

2008年6月大学英语四级考试真题

D) the rapid advances of science and technology

60. The author believes that, since the signing of the Kyoto Protocol, .

A) politicians have started to do something to better the situation

B) few nations have adopted real tough measures to limit energy use

C) reductions in energy consumption have greatly cut back global warming

D) international cooperation has contributed to solving environmental problems

61. What is the message the author intends to convey?

A) Global warming is more of a moral issue than a practical one.

B) The ultimate solution to global warming lies in new technology.

C) The debate over global warming will lead to technological breakthroughs.

D) People have to give up certain material comforts to stop global warming.

Passage Two

Questions 62 to 66 are based on the following passage.

Someday a stranger will read your e–a cop or a criminal. Whoever it is, they will see you never intended to be seen—Psychologists tell us boundaries are it’s important to reveal yourself to friends, family and lovers in stages, at But few boundaries remain. The digital bread crumbs (碎屑keep a secret.

When opinion Americans about privacy, most say they are concerned about losing it. A survey overwhelming pessimism about privacy, with 60 percent of

tollbooths (收费站–Pass system that can track automobile movements, and few –cents–off coupon (优惠券).

But privacy does matter—at least sometimes. It’s like health: When you have it, you don’t notice it. Only when it’s gone do you wish you’d done more to protect it.

注意：此部分试题请在答题卡2上作答。

62. What does the author mean by saying ―the 21st century equivalent of being caught

naked‖ (Lines 3–4, Para. 2)?

A) People’s personal information is easily accessed without their knowledge.

B) In the 21st century people try every means to look into others’ secrets.

C) People tend to be more frank with each other in the information age.

D) Criminals are easily caught on the spot with advanced technology.

2008年6月大学英语四级考试真题

63. What would psychologists advise on the relationships between friends?

A) Friends should open their hearts to each other.

B) Friends should always be faithful to each other.

C) There should be a distance even between friends.

D) There should be fewer disputes between friends.

64. Why does the author say ―we live in a world where you simply cannot keep a secret‖

(Line 5, Para. 3)?

A) Modern society has finally evolved into an open society.

B) People leave traces around when using modern technology.

C) There are always people who are curious about others’ affairs.

D) Many search engines profit by revealing people’s identities.

65. What do most Americans do with regard to privacy protection?

A) They change behaviors that might disclose their identity. B) They use various loyalty cards for business transactions.

C) They rely more and more on electronic devices.

D) They talk a lot but hardly do anything about it.

66. A) people will make every effort to keep it

B) its importance is rarely understood

C) it is something that can easily be lost

Cloze

passage. For each blank there are four

D) on the right side of the paper. You should

into the passage. Then mark the corresponding

a wide

man’s 67. A) at C) to knowledge of these subjects. The emphasis given to B) by D) in

68. A) turns C) moves

each of these functions 68 from university to B) ranges D) varies university, according to the views of the people in 69. A) prospect C) control 69 and according to the resources available. B) place D) favor

70. A) occupy C) involve

The smaller and newer universities do not 70 B) possess D) spare (15 minutes)

2008年6月大学英语四级考试真题

the staff or equipment to carry out the 71 71. A) maximum

research projects possible in larger institutions.

72 most experts agree that some research

activity is 73 to keep the staff and their B) medium 72. A) But B) As 73. A) natural

B) essential

students in 74 with the latest developments in 74. A) coordination C) virtual D) vast C) While D) For C) functional D) optional C) touch their subjects.

Most students attend a university mainly to

75 the knowledge needed for their chosen

76. Educationists believe that this

not be the 77 one. Universities aimed to produce men and women

8182be

gaining

be

chosen

to

make some 86 contribution to man’s

knowledge.

B) accordance 75. A) acquire 79. A) prompt B) provoke 80. A) histories B) expressions 81. A) broaden B) lengthen 82. A) Amid B) After 83. A) object B) course 84. A) take B) make 85. A) field B) scope 86. A) radical B) truthful D) ensure C) possession D) preference C) mere D) only C) on D) through C) encourage D) anticipate C) interests D) curiosities C) enforce D) specify C) Over D) Upon C) effect D) sake C) suffer D) pay C) target D) goal C) meaningful D) initial

2008年6月大学英语四级考试真题

Part VI Translation

Directions: Complete the sentences by translating into English the Chinese given in

brackets. Please write your translation on Answer Sheet 2.

注意：此部分试题请在答题卡2上作答，只需写出译文部分。

87. Our efforts will pay off if the results of this research (能

应用于新技术的开发).

88. I can’t boot my computer now. Something (一定出了毛

病) with its operation system.

89. Leaving one’s job, (不管是什么工作), is a change, even for those who look forward to retiring.

90. (与我成长的地方相比), this town is more and exciting.

91. (直到他完成使命) did he was seriously

ill.

(5 minutes)

2008年6月大学英语四级考试真题