清华大学本科毕业论文--跨文化交际能力在商务英语口语教学中的应(4)

清华大学本科生毕业论文(设计)

of oral English can be further cultivate cross-cultural communication skills and enhance the knowledge of language and culture differences Therefore, cross-cultural communication and oral English teaching is complementary to each other, inseparable Therefore, business English teaching for English majors, especially business English major students cross-cultural communication ability plays an extremely important role

1.3 TheImportance of

Cross-CulturalCommunicationAbilityFromGlobalVision

Along with the further strengthening of globalization trend, the social information degree of words, growing multinational enterprises and projects in China China's economy has experienced the reform and opening up 30 years of development, gradually from introduction to mode to go out and development pattern In foreign economic activity under the background of vigorous development, more and more people need to work in a multinational culture atmosphere of learning and life of Chinese in the practical application of English ability is very weak, its basic reason lies in the traditional English teaching with social evolution and development of The Times Therefore, in terms of the English scholars in China, and the ultimate level of the ability of communication also depends on the level of the ability of cross-cultural communication

So more and more frequent cross-cultural communication and so on into people's horizons The so-called cross-cultural communication, is information encoding and decoding process is interpersonal communication and interaction with different cultural background It involves all aspects of culture, language and behavior patterns, and involved in communication On spiritual level, he notice the specific culture under the background of world view, and values; Words on the external performance, it embodied in a non-verbal communicative behavior Intercultural communicative competence refers to the for successful cross-cultural communication required by the language communication ability Nonverbal communicative competence Language and communicative rules of transformation and cultural adaptation ability of comprehensive ability Under the background of globalization, do a good job in English teaching the important purpose is to convert language ability to cross-cultural communication ability To do this, train their consciousness of cultural communication,

清华大学本科生毕业论文(设计)

reasonable culture import and build communicative teaching mode can be ignored

Since reform and opening up, with the rapid development of China's economy, business English has attracted people's interest in traditional business English teaching basic knowledge are in accordance with the English + business model, business culture training and awareness of cultural education Even in practice, they will not automatically with the help of mother tongue language rules communication habit way of thinking and cultural background to express ideas, for communication, and clashed with the different cultural factors, lead to communication misunderstandings, a direct impact on business communication and business activities of the final result

清华大学本科生毕业论文(设计)

Chapter 2 The Differences of Chinese and

Western Countries

2.1 Differences in Value

The so-called values, is to judge right and wrong standard, he drew people's behavior to a certain direction Values, therefore, constitutes the backbone of cultural and social structure For belonging to a certain culture, what good behavior, what behavior is bad, is dominated by the value through verbal or nonverbal behavior patterns, often can peep out a cultural values In the process of cross-cultural communication, for hidden in the deep cultural values cannot be avoided, and people is through the understanding of the different values, to deepen the understanding of intercultural communication, this is because the problems appeared in the process of cross-cultural communication, is often different values when opposing sides In language education in the process of teaching and the cross-cultural communication, understand and grasp the purpose and the national cultural values, etc., help to eliminate cultural differences caused by communication barriers, guarantee the communication smoothly

As a cultural core values, the impact on the culture plays an important role, it is people's behavior rules in any culture way of thinking cognitive criterion to philosophy, deductive reasoning model comments things the specification of the moral standard, so in the language, nowhere not embody the values Chinese and western two cultures have different manners evaluation standards and the implementation strategy of the han culture manners Rooted in the tradition of the Confucian ritual, emphasize to demote statue of people and the doctrine of the mean, advocate modesty; While western culture is under the influence of western freedom and equality thought tradition, emphasis on individual and personal value, advocating personal confidence and be practical and realistic attitude of different cultural psychology and polite way affect the cross-cultural communication in English and Chinese languages If some of the han culture that extremely polite polite words into English conversation, such as Please visit and so on, is only English speakers is puzzled by the words of the people Do follow the rule of modesty, but will affect the communication smoothly

清华大学本科生毕业论文(设计)

2.2 Cultural Differences between Chinese and Western

Business activities is a kind of cultural communication Countries have different cultural background, if you don't understand each other's culture, and expressed according to their own cultural connotation, will lead to cultural conflict, lead to the failure of the business activities I …… 此处隐藏：5543字，全部文档内容请下载后查看。喜欢就下载吧 ……