中国建设银行战略管理分析 - 图文

战略管理

中国建设银行战略管理分析

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战略管理

目录

一·前言 ·····································································································································3 二·PESTG模型分析（宏观环境分析） ·················································································4 2·1政治法律环境分析 ················································································································4 2·2经济环境分析 ·······················································································································5 2·3科技环境分析 ·····················································································································6 2·4社会文化环境分析 ················································································································7 2·5全球大环境分析 ····················································································································8 三·建行五力模型分析 ··············································································································9 3.1·潜在的进入者的威胁 ·········································································································9 3.2·供货商 ······························································································································ 10 3.3·现有企业间的竞争 ··········································································································· 11 3.4·替代品 ······························································································································ 11 3.5·购买者讨价还价 ··············································································································· 12 四·企业内部环境分析和战略选择 ························································································· 12 4.1·建行核心竞争力 ··············································································································· 12 4.2·多元化战略 ······················································································································ 14 4.3·并购战略 ·························································································································· 16 4. 4· 国际化战略 ······················································································································ 17 4. 5· 差异化战略 ······················································································································ 18 五·中国建设银行外部因素评定（EFE）矩阵： ·································································· 20 5.1·EFE矩阵 ····························································································································· 20 5.2·EFE具体原因分析 ·············································································································· 20 六·中国建设银行竞争态势矩阵分析（CPM分析） ···························································· 22 6.1· CPM矩阵 ······································································ …… 此处隐藏：628字，全部文档内容请下载后查看。喜欢就下载吧 ……