新标准大学英语视听说教程1听力答案(3)

Ted

Hello. My name is Ted, and I’m from the United States of America. Today, I’m going to talk a little bit about IQ or EQ –which is most important, or which is more important. Now, for a long time when I was growing up, people said, “IQ. What’s your IQ? Take an IQ test.”But then EQ, your emotions, how you interact with people, that became very important. And I think they’re …that people might be onto something with that, because your EQ –how you deal with people, how you interact with people –is important. Now, a big part of this, in my opinion, is listening. I know I’m talking a lot right now, but if you want to get along well with people, you have to listen to them, so just take a minute, maybe shut your mouth for a minute, and listen to others, and then you can understand and communicate with them in a better way. So, part of EQ, I think, is listening –listening to others –and it can be more important than IQ.

Listening in

Passage1

Presenter

We’re fortunate to have as our guest today Dr Jenna Hudson, who has just written a book about how colours affect us in our surroundings, especially in the world of advertising. It’s called Market Colours. Dr Hudson, which are the most common colours in advertising and marketing? Dr Hudson

Well, of course, it depends what image the marketing team wish to project with their products.

新标准大学英语视听说教程1听力答案

So for example, we often think of blue as a cold colour, but it also makes you feel peaceful, quiet, and it doesn’t suggest strong emotions. So it’s a favourite for banks and insurance companies, who wish to suggest the image that they are trustworthy. And for selling products, it’s often used to

suggest something is pure and fresh.

What about red?

You can sell almost anything with red. It’s a hot colour, which suggests a feeling of energy and even passion. It grabs your attention, and can make people buy almost anything. You often see red on magazine covers. But if you use it too much, it looks cheap and may make people tired. And orange has a similar effect to red, it’s upbeat and happy, it suggests pleasant feelings and images. Most people react well to orange, and it’s especially popular in advertising and on packaging for baked food.

What about yellow, for instance?

Yellow is the colour of sunshine and it’s a positive, happy colour, so it’s used a lot in advertising. But it’s also often used for warning signs, direction signs, and so on, where you have to read the message quickly and at a distance.

What about less popular colours for advertising?

Surprisingly, green isn’t used much in advertising except for garden products. It’s friendly and restful. It can be cool and soothing, the colour of apples and mint, but it can also be quite strong and many people associate it with unpleasant ideas of decay or slimy creatures. But most colours are not primary colours, they’re a combination. Absolutely. So yellow-orange is common, and often used to give animpression of style and class, it looks like gold. But it’s not often used in letters because it’s not very strong. And yellow-green reminds people of feeling sick.

Blue-green works well as a cool colour, suggesting freshness, and is sometimes

used for toothpaste products, bathroom products, food and household cleaning products. It has many of the advantages of blue without the disadvantages of green.

Fascinating.Thank you very much, Dr

Scripts

Hudson. Market Colours by Dr Jenna

Hudson is on sale from next week,

priced ￡15.99 …

Passage2

Presenter ：What makes you embarrassed, Sally?

Sally ：Oh, I’m easily embarrassed. If anybody notices me or looks at me, I get very embarrassed. When people sing me Happy Birthday on my birthday, I get very embarrassed.

Presenter ：And what makes you upset?

Sally ：When people are selfish, people who think only of themselves. And cruelty –I can’t bear people who are cruel, especially to animals or children.

Presenter ：Jake, what makes you depressed?

Jake ：I hate it when it rains, and I don’t like people who look down on me, who think they’re superior to me without any reason.

Presenter ：And what makes you angry?

Jake ：When people don’t behave properly in public, bad behaviour like dropping litter or people

新标准大学英语视听说教程1听力答案

pushing each other on the bus or the train.

Presenter ：Andrew, what makes you cheerful?

Andrew ：I like to see everyone around me being happy and having a positive attitude towards the future, optimistic people.

Presenter ：And what makes you jealous?

Andrew ：Well, to be honest, I just never feel jealous. I can’t see the point of it.

Presenter ：Monica, what makes you proud?

Monica ：I’m proud when I’m successful, especially in my work. Being recognized by my boss for what I can do makes me feel really proud. Oh, and my family. I’m very proud of them. Presenter ：And what makes you nervous?

Monica ：Every time I teach a new class. The night before I’m very nervous. You don’t know what the kids are going to be like and how they might behave, or if they’re going to like you. Presenter ：Anything else?

Monica ：Doing interviews like this.

Unit 3 Crime watch

Inside view

Conversation1

Kate ：So, what did you think of the movie?

Mark ：It was good but I thought it was too long.

Kate ：Yes, me too.

Kate ：Hey, where’s my bike? I don’t believe it! It’s gone!

Mark ：It was next to mine, you chained it up!

Kate ：Someone’s stolen it! Oh, how could they!

Mark ：Oh, Kate!

Kate ：How could someone have done this! The creep!

Mark ：It’s a really mean thing to do, steal a bike.

Kate ：It was a mountain bike and it cost a fortune –I don’t hav …… 此处隐藏：5507字，全部文档内容请下载后查看。喜欢就下载吧 ……