新核心综合学术英语教程第一册 Unit 3

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

《综合学术英语教程 1》上海交通大学出版社

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Unit 3 E-business

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Learning objectivesIn this unit, students are expected to:

1.acquire background information related to global warming.2. skim for main ideas and scan for specific details.

3. process and integrate information from different sources.4. paraphrase mid-long and complex sentences. 5. communicate ideas on the topic via writing and speaking. 6. conduct an inpidual or group project.

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Part I

Part I Suggested projects Part II Text-related information Part III Reading & Listening Part IV Additional activities Part V Exercises

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Part I Suggested projectsRecommended steps to do the project are: Brainstorm, narrow down the topic, then choose a focus; Search for information (articles, report, pictures, videos, etc.) from English sources; Process the information, and choose examples and details to support the aspects that are to be presented; Write a report with the information selected, and make a multimedia presentation of the report in class;

Design quizzes or Q & A section for the presentation.

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Part I Suggested projectsKey topic areas are: various types of global e-business the development of e-business in the last decades in China E-business in the last two decades around the world the contribution of e-business to the economy the impact of e-business on people’s life the advantages and disadvantages of E-business and traditional business successful national and international E-businesses

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Part II Text related information

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Unit 3 》Part II 》Text-related information

Background information1. GM 美国通用汽车公司

General Motors Company, commonly known as GM, is an American multinational corporation headquartered in Detroit, Michigan that designs, manufactures, markets and distributes vehicles and vehicle parts and sells financial services. General Motors produces vehicles in 37 countries under ten brands: Chevrolet, Buick, GMC, Cadillac, Opel, Holden, Vauxhall, Wuling, Baojun, Jie Fang, UzDaewoo. General Motors holds a 20% stake in IMM, and a 96% stake in GM Korea. It also has a number of joint-ventures in China, Russia, Pakistan, India, Egypt, and South Africa. General

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Unit 3 》Part II 》Text-related information

2. 2.Ford 美国福特汽车公司

The Ford Motor Company, also known as simply Ford, is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. Founded by Henry Ford and incorporated on June 16, 1903,the company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand. In the past it has also produced tractors and automotive components. It also has a number of joint-ventures in China, Thailand, Turkey and Russia. Listed on the New York Stock Exchange and controlled by the Ford family, it is described by Forbes as "the most important industrial company in the history of the United States."

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Uni

t 3 》Part II 》Text-related information3. Daimler/Chrysler 德国戴姆勒克莱斯勒汽车公司

Daimler AG (formerly DaimlerChrysler) is a German multinational automotive corporation. Daimler AG is headquartered in Stuttgart, Baden-Württemberg, Germany. By unit sales, it is the thirteenth-largest car manufacturer and second-largest truck manufacturer in the world. In addition to automobiles, Daimler manufactures buses and provides financial services through its Daimler Financial Services arm. As of 2013, Daimler owns or has shares in a number of car, bus and truck marques including MercedesBenz, Mercedes-AMG, Smart Automobile, Freightliner,

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Unit 3 》Part II 》Text-related information4. http://doc.guandang.net 亚马逊网

http://doc.guandang.net, Inc. is an American international electronic commerce company with headquarters in Seattle, Washington, United States. It is the world's largest online retailer. http://doc.guandang.net started as an online bookstore, but soon persified, selling DVDs, VHSs, CDs, video and MP3 downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably the Amazon Kindle e-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services.

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Unit 3 》Part II 》Text-related information5. The Gartner Group 美国高德纳信息咨询公司

Gartner, Inc. is an American information technology research and advisory firm headquartered in Stamford, Connecticut, United States. It was known as Gartner Group, Inc until 2001. Gartner is an information technology research and advisory company providing technology related insight. Research provided by Gartner is targeted at CIOs and senior IT leaders in industries that include government agencies, high-tech and telecom enterprises, professional services firms, and technology investors. Gartner clients include large corporations, government agencies, technology companies and the investment community. The

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Unit 3 》Part II 》Text-related information6. Dell 美国戴尔股份有限公司

Dell Inc. is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Dell is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell sells personal computers, servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players and also electronics built by other manufacturers. Formerly

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Unit 3 》Part II 》Text-related information7. e-Bay 易趣网

The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation, headquartered in San Jose, California. Founded by Pierre Omidyar in 1995, it became a notable success story of the dot-com bubble; it is now a multi-billion dollar business with operations localized

in over thirty countries. The company manages http://doc.guandang.net, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide.

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Unit 3 》Part II 》Text-related information

Text analysis

Reading 1 provides the definitions and differences between e-business and e-commerce. Reading 2 describes the two common e-business models, B2B and B2C models respectively. Reading 3 further explores the three major risks that e-businesses are facing. Reading 4 focuses on the challenges of conducting global trade for e-businesses and how to prepare for them.

新核心综合学术英语教程1 主编 蔡基刚 上海交通大学出版社

Unit 3 》Part III 》 Reading 1

Language Points1. witness (Para.1 ) v. see, hear, or know by personal presencee.g. She witnessed our wedding. He might have changed his advice if he had lived to witness the current debate on globalization. Having been there to witness this historic event, you have brought back wonderful memories to us.