体育论文 对湖南科技大学学生乒乓球消费现状的调查研究(2)

湖 南 科 技 大 学 毕业设计（论文）答辩记录

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1 设计（论文）说明书 共 2 设计（论文）图 纸 共 3 指导人、评阅人评语 共

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[主要对学生毕业设计（论文）的研究思路，设计（论文）质量，文本图纸规范程度和对设计（论文）的介绍，回答问题情况等进行综合评价]

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摘 要

采用文献资料、问卷调查、数理统计、分层抽样等方法，抽取湖南科技大学个学院共220名在校大学生，主要从乒乓球消费结构的调查、乒乓球消费水平、乒乓球消费认识水平现状，以及影响乒乓球消费的一些因素等方面，对湖南科技大学乒乓球消费现状进行调查研究分析，并且对未来乒乓球消费可能的市场动向进行预测。 研究结果表明：湖南科技大学学生乒乓球消费主要以参与型和实物型为主；湖南科技大学学生乒乓球消费水平整体偏低，不同年龄不同性别的大学生对乒乓球的消费没有太大差异，收入水平对乒乓球消费影响不大；乒乓球素有“国球”之称，我校学生对乒乓球运动和乒乓球消费有较高的认识，大部分的人认为乒乓球消费是有价值的并有过乒乓球消费的经历；场地运动技能技术、课余时间等因素是制约乒乓球消费的主要原因； 乒乓球被视为廉价运动，但受其自身技术性强、观赏性不高等因素制约，未来乒乓球消费市场不会有太大变化。建议：提供更好的乒乓球消费服务，开发消费市场；对乒乓球消费及其目标市场进行更深入研究与开发；学校多组织各类型的乒乓球比赛让更多的爱好者参与其中；发挥高校体育部门和学校领导的作用，同时校园乒乓球文化建设还要积极发挥体育教师的作用，积极进行校园乒乓球文化建设。

关键词：大学生；乒乓球；消费；

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ABSTRACT

By using the literature material, questionnaire survey and mathematical statistics, the random sampling method, random hunan university of science and technology university students 220, mainly from to table tennis of consumption structure of investigation, table tennis consumption level, table tennis consumption level of understanding the status quo, and some of the factors affect table tennis consumption, consumption of hunan university of science and technology of the investigation table tennis research and analysis, and to the future market trends of table tennis consumption may forecast. The results of the study show that: hunan university of science and technology mainly in table tennis consumption students participated and ShiWuXing Lord; Hunan university of science and technology students table tennis consumption level low overall, different age of different genders college students to table tennis is no difference between consumption and income level to table tennis has a little influence on consumption; Table tennis known as the \school for table tennis and table tennis consumption have higher know, most of the people think that table tennis consumption is of value and have had the experience of table tennis consumption; Sports skill technology, the spare time is restricted by factors such as the main reason for the consumption of table tennis; Table tennis is regarded as cheap sports, but by its own technical and appreciation of the factors, the future table tennis consumption market won't have too big change. Suggestion: better provides the table tennis consumer services, the development of consumption market; Consumption of table tennis and the goal market further development and research; More than the school organization to various types of table tennis match that more fans involved; Play college sports departments and schools of leadership role, and campus cultural construction and to give full play table tennis sports to the role of teachers, to carry out actively campus cultural construction of table tennis.

Keywords: College students ；Table tennis ；consumption

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湖南科技大学本科生毕业设计（论文）

目 录

摘要·····························································································i Abstract··························································································ii 第一章 前言······························································································1 1.1选题依据··············································································1 1.2 研究现状··························································································1 1.3 研究目的与意义··························································································2 第二章 研究对象和方法····················································································3 2.1研究对象··························································································3 2.2 研究方法·························································· …… 此处隐藏：1465字，全部文档内容请下载后查看。喜欢就下载吧 ……