BEC高级写作讲义(4)

Topic：

Report on Training Course Introduction：

The report is about the one-day course I have attended and raise some feasible recommendations for a better training course. Findings：

According to the training course, Developing Potential and Managing People are specific subjects of Human-Resources which have little help for the Marketing Department. But Electronic Commerce does take me into a new world of selling products. As the high-technology developing, we should study more in this field, because it does stand for the trend of selling and buying products in the future. Beisdes, since our department’s cost keeps increasing in the last three years, the Reducing Cost should be also kept in the future. After taking the course, I have realized that some of our cost subjects are really a waste of money. This course will guide us into a systematically management of the cost control.

Recommendations：

To earn more and take more market share, I recommend

Operation Management and Advertising instead of Developing Potential and Managing People. Operation Management should help in our production-line building, which would help us to produce more effeciency and to reduce maintain cost against the old production-line. Adversting is focusing on our market share expansion. Our formal adversting only published in the newspaper, which cannot follow the new demand of our new product. We can learn from the subject on how to expand our publishing methods and should make a better profit from now.

Conclusion：The training course should be continued, but it should contain the recommend subjects which would benfit for both the employee and company.

? 全文总字数为265（含大小标题）

? 可根据需要进行小量修改即可，如结尾部分，不需重复课程是否再开，

可以直接强调新课程会对公司和员工都有益即可（The course should help more after the adjustment, which would benfit for both the employee and the company.）

? 适当进行相关训练以增强此种解题方式感觉

5. 检查：

? 单词拼写有无错误 ? 语法、时态使用是否得当

? 各段落内容是否包含问题所有内容

? 字数勿超太多，检查过程中可以做一定删改

? 尽量保持卷面美观（勿修改过多） ? 时间足够，勿着急

六． Part Two （Proposal写作方式）

Business Proposal:

1. Almost the same as the business report’s description, but proposal

focuses on more feasible recommendations

2. Basic Structure is acceptable, another structure called SWOT Analysis

is also recommended.

文章基本框架（Basic Structure）：

1.

2. 3. 4.

Introduction Findings

Recommendations Conclusion

新框架（SWOT Analysis）：

1.

2. 3. 4. ? ?

S：Strength W：Weakness O：Oppotunity T：Threats

S&W focus on the internal, while the others focus on the external

Fashionable Structure in BEC and nowadays, focus on giving solutions for the future

? Compared to Basic Structure, the new one would be much easier in

answering the quesions with four certained parts

写作要点：

1. 2. 3. 4.

简洁明了（同第一部分及报告部分） 段落清晰，方向明确

需要更多商业思维及可行性意见

问题中出现的人力或市场类题目居多，利用SWOT写作容易制定框架并且便于发挥（难度与报告类基本类似）

分步解体: 1. 如何读题:

如同Report，Proposal也有相同内容，如下题：（Book2，Test1，Part2） ? Your Managing Director has decided that the company’s website should be improved and has asked you to consider ways of going about this. ? Write a proposal for the Managing Director:

a) Summarising the strengths and weaknesses of the current website b) Suggesting new services and information to be provided through the website c) Explaining the benefits the improvements would bring

? 问题中斜线部分为重复内容，可以略过速读

? 黑体下划线部分为重要部分，但Proposal一般只包含市场

和人力类题目，类似此题即为一市场类题目

? 归纳题目要点，此文应该为一篇描述“关于网络建设的计划

书“，则英文为：The proposal is about the website building. ? 另外本文主要要旨有两点，一个是归纳总结现有优势、劣势；

另外一个是提出相关意见或建议（开头部分使用,详见第2点,定首尾）。

2. 定首尾：

? 根据第1点中所提，文章的两个主旨应该包含归纳总结和提出建议，

且问题已经包含优缺点的归纳和对于将来改进的目标，则起始部分可以以归纳文章主要内容为主，

中文：该计划书内容包含两点，一个是归纳目前网站优缺点，二是根据缺点提出建议。

英文：The purpose of this proposal is to summarise the situation of the current website and to give some feasible recommendations for it.

1. 如上述英文部分（仅供参考），黑体下划线部分如同第一部分及报告

类开头句型，而斜体部分则包含此文章的两个主旨内容，归纳和提议。

2. 文字依然趋向简单明了，不需过多华丽词语，达意即可

? 结尾部分可以依据问题或已经归纳的要点进行揣测，问题需要的是

建设一个更好的网站，结尾部分就应该包含类似语句，或可以理解

为，通过提议，该网站会有什么更好的发展，而后将此翻译成英文即可。

中文：在吸取该提议后，网站将会更商业化，公司盈利也会增加。

英文：After taking the recommendations, the websites would operate more profitable.

1. 将此句子暂时做部分关键词语记录即可，因为在正式描写主体部

分时可能有适当修改

2. 不管如何修改，一个企业的运转最终目的是为了追求效益最大

化，故此结果基本可以适用于任何市场类题目

3. 如何定框架：

? 根据SWOT四个部分，分别制定四个框架 Strength

Strength Stable Functional Weakness

Weakness Unprofitable Strength

Oppotunity Market still increasing Reason More consumer enter the area Cooperate with some commercial websites Profitable Reason Too Functional to read Reason More fluent Unique