苏宁电器物流配送体系分析

苏宁电器 物流配送的体系与发展策略一个分析

编号

淮安信息职业技术学院

毕业论文

学生姓名

学 号

系 部 专 业

班 级

指导教师

顾问教师 XXX XXXX 商学院 物流管理（国际物流） XXXXX XXXXX XXXXXX

苏宁电器 物流配送的体系与发展策略一个分析

摘要

摘 要

随着物流业在世界范围内的蓬勃发展，对物流的研究已经成为理论界研究的

一个持续的热点，发达国家的实践表明，物流业正日益成为全球一个新的经济增

长点，被称为继降低资源消耗，提高劳动生产率之后的“第三利润源”。近年来,

家电销售市场竞争日趋激烈。要在未来的市场竞争中获得成功,企业必须最大限

度地挖掘第三利润源泉,重视物流网络的构建,减轻作业的劳动强度,减少商品损

耗,提高库存周转率,加速商品流通,降低流通成本,提高社会需求的满足程度,从

而降低家电销售的成本,增强企业竞争力。在苏宁家电零售连锁业务流配送的现

状的基础上，剖析了现状所反映的问题，最后针对家电产品配送的特点提出了优

化家电零售连锁企业物流配送体系的思路。并根据零售家电的发展现状和现有模

式，提出了具体的解决方法和有效策略。同时，针对家电零售连锁业的发展，以

这个行业的优势企业之一的苏宁电器作为研究对象并进行了案例分析。

关键词：苏宁电器 物流 配送 策略

苏宁电器 物流配送的体系与发展策略一个分析

Abstract

ABSTRACT

With the rapid development of logistics in the world, Research on logistics has

become a hot topic for research theory. And the practice in developed countries shows

that the logistics industry is becoming a new economic growth point of the world,

Called after reducing resource consumption, Improve labor productivity after "the third

profit source". In recent years, the increasingly fierce competition in home appliance

sales . If you want to obtain the success the enterprise must maximize the third source

of profit in the future competition in the market, pay attention to the construction of

logistics network operation, reduce the labor intensity, reduce product loss, improve

inventory turnover rate, speeding up the circulation, reduce the circulation cost,

improve the satisfaction degree of the social demand. In order to reduce the cost of

home appliances sales, enhance the competitiveness of enterprises. Based on the

household appliance retail chain business flow and distribution of the status quo,

analysis of the status of the problem reflected, the electrical appliances product

distribution is proposed to optimize the electrical appliances retail chain enterprise

logistics distribution system. And according to the present situation of retail appliance

and existing pattern, and put forward the effective strategies for specific solutions. At

the same time, the development of the household appliance retail chain industry, the

industry enterprises of Su Ning electric equipment as the research object and makes a

case analysis.

Keyword: SuningDianqi Logistics Distribution Tactics

苏宁电器 物流配送的体系与发展策略一个分析

目 录

摘 要 ............................................................................................................................. I

ABSTRACT .................................................................................................................. II

第一章 绪论 ................................................................................................................... 1

1.1课题背景与研究意义 ........................................................................................... 1

1.1.1研究的背景 ..................................................................................................... 1

1.1.2研究的意义 ..................................................................................................... 1

1.2相关基本概念 ....................................................................................................... 2

1.3论文研究内容 ....................................................................................................... 2

1.4技术路线 ............................................................................................................... 3

第二章 大型家电连锁企业物流配送概述 ................................................................. 4

2.1 大型家电连锁企业物流配送特点 ....................................................................... 4

2.2家电连锁企业物流配送基本模式和比较 ........................................................... 4

2.2.1自营配送模式分析 ......................................................................................... 4

2.2.2共同配送模式分析 ......................................................................................... 5

2.2.3第三方配送模式分析 ..................................................................................... 6

2.2.4三种配送模式的比较 ..................................................................................... 7

2.3大型家电连锁物流配送存在的问题 ................................................................... 8

第三章 苏宁电器物流配送体系现状及存在的问题 ................................................ 11

3.1苏宁物流配送体系概况 ..................................................................................... 11

3.2苏宁物流配送模式分析 ..................................................................................... 11

3.3 苏宁配送体系存在的问题 ................................................................................. 12

3.3.1信息系统不健全，信息流通不畅 ............................................................... 13

3.3.2配送中心运营效率低下 ............................................................................... 13

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