普华永道《商业计划书(Business Plan)经典培训教程》(41页)

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

Business PlanPricewaterhouseCoopers methodology

David Hodder

Laurent Vanat

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

The Business Plan approach developed by PricewaterhouseCoopers aims to offer a simple and easy solution to prepare a business plan. Thus, the approach is pided into 5 different areas:Products/ services, here the study covers what the company has to offer and the perspectives that result Market, addressing where the company is and will be, who are the customers and what are their needs Production and administrative facilities, meaning what are the means the company has to produce and commercialise the products/ services it has to offer, what administrative facilities are available Staff and management, which needs to be assessed properly to guarantee the company will have the right people in the right place Finances, the final translation into monetary units of all the company's perspectives and the financial needs and pidends that may result

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

For each area, a 6 step approach has been defined to help collect the information and study the relevant issues:information de base

Basic information to be collected, with suggestion of some supporting documents and other information sources Focus on special issues, which points out major aspects that may need in-depth analysis Success factors, where concentration of the efforts of the company are necessary Risks and opportunities, featuring and anticipation of the major threats and opportunities for the company Key indicators, supplying the essential figures related to the area covered and their evolution over the future years Overview, with a short indication of the basic content of the summary that should be presented for the study area

Aspects particulersà analyser

Facteurs de succès

Risques et opportunités

Indicateurs-clés

Synthèseà présenter

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

This Business Plan approach can therefore very simply be summarised into a matrix combining the study areas and the different steps to be followed on:Aspects particuliersà analyser

Information de base

Facteurs de succès

Risques et opportunités

Synthèseà présenterIndicateurs-clés

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

Each page of the survey outline matches with one of the boxes of the matrix and gives the major content of each of these steps for every area. When the overview is completed for each area their assembly will provide the Business Plan. They should be introduced by an executive summary with following content:Outline of the conclusions for each chapter of the analysis; focusing on the strengths of the company and how they will be capitalised on, the weakness and the way they will be overcome Final conclusion Action plan

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

PRODUCTS/ SERVICESSurvey outline

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

PRODUCTS/ SERVICES basic information to be collectedCommercial leaflets Products offered/ services list, with specifications Costs of goods and services/ sales prices Qualitative assessment of the products/ services offered Sales figures over 5 years Future developments Customer feed back

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

PRODUCTS/ SE

RVICES focus on special issuesReputation of the company Stage of the products/ services in the life cycle Positioning Purchase motivation of the customers Viability of the new products/ services Dynamism of the research& development Intellectual property protection

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

PRODUCTS/ SERVICES success factorsMarket recognition of the products/ services Price/ quality ratio Products/ services meeting the present and future market needs Recognised existing demand for the products/ services offered Sufficient turnover petential

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

PRODUCTS/ SERVICES risks and opportunitiesEmergence of new products/ services Evolution of the products/ services Change in political and legal environment Competitor's projects Other possible factors influencing demand

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

PRODUCTS/ SERVICES key indicatorsFuture evolution of quantities sold Future evolution of sales prices Future evolution of cost of goods/ services

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

PRODUCTS/ SERVICES overviewBrief description of the products/ services of the company, with qualitative and quantitative appreciation Importance of future potential with demonstration through arguments Evolution of turnover forecast by product/ service and corresponding profit margins

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

MARKETSurvey outline

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

MARKET basic information to be collectedAvailable market studies Comparative list of competitors Commercial documentation of competitors Branch related figures (turnover, number of companies, employees, evolution...) Turnover by customer Talks with branch experts

普华永道《商业计划书(Business Plan)经典培训教程》(41页)

MARKET focus on special issuesPositioning of the company Competitive situation of the market Evolution of the market over the last 5 years and trend over the next 5 years Market segmentation Seasonability of sales Main issues having an effect on demand Commercial actions of the company

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