外贸函电 Business report 2

学习资料

Business CommunicationsChapter Thirteen

B2000

TYPICAL BUSINESS REPORTS

学习资料

Business CommunicationsChapter Thirteen

B2000

What Is a Business Report?

Oral presentation or document that— – Gives information – Requests funding or approval – Analyzes company or market data – Makes recommendations for change

学习资料

Business CommunicationsChapter Thirteen

B2000

What Are Business Reports?Business reports are systematic attempts to answer questions and solve problems. They include the following activities.PlanningResearch Organization Presentation

学习资料

Business CommunicationsChapter Thirteen

B2000

Functions And Purposes of Reports

学习资料

Business CommunicationsChapter Thirteen

B2000

Functions of Reports There are Two Types of Business Reports

1. Information reports Are written to present data without analyses or recommendations. Examples: – Trip reports – Compliance reports

学习资料

Business CommunicationsChapter Thirteen

B2000

Analytical reportsAnalytical reports provide data analyses and conclusions on the issue that the writer has been asked to investigate. Such reports often provide recommendations for the readers to consider, but only on request. Examples – Feasibility reports – Justification or recommendation reports – Yardstick reports

学习资料

Business CommunicationsChapter Thirteen

B2000

Purposes of ReportsType of Report Purpose of Report Informational report contains objective statistical data or facts. Writer does not interpret or draw conclusions from data Provide information

Analyze data and information

Analytical reports may suggest possible interpretations of data or offer solutions to problemsPersuasive reports present and interpret data and suggest a course of action

Persuade

学习资料

Business CommunicationsChapter Thirteen

B2000

Types of Informational Reports(1 of 2)Memos Written by one person, sent internally to one or more people

Give brief, general information Describe status of projects State work done, to be done Identify potential problems Offers proof that business meets government regulations

Progress or interim

Compliance

学习资料

Business CommunicationsChapter Thirteen

B2000

Types of Informational Reports (2 of 2) Describe developments of organization during past year Annual Valuable public relations tool

Policy and procedure

Outlines, explains, and sets terms for company policies States how to comply Details actions, discussions in business meetings Reminds meeting participants; updates non-participants

Minutes

学习资料

Business CommunicationsChapter Thirteen

B2000

Tips for Creating Good Business Reports

学习资料

Business CommunicationsChapter Thirteen

B2000

Ten Truths About Business Reports Everyone writes reports. Most reports flow upward. Most reports are informal. Three report formats are most common:Memo format Letter format Manuscript format

Reports differ from memos and letters.

学习资料

Business CommunicationsChapter Thirteen

B2000

Ten Truths About Business Reports Today’s reports are written on computers. Some reports are collaborative efforts. Ethical report writers interpret facts fairly. The writer is the reader’s servant.

学习资料

Business CommunicationsChapter Thirteen

B2000

Applying the Writing Process to Reports In Seven Steps1 2 3 4 5 Analyze the problem and purpose. Anticipate the audience and issues. Prepare a work plan. Research the data. Organize, analyze, interpret, illustrate the data. 6 Compose the first draft. 7 Revise, proofread, and evaluate.

学习资料

Business CommunicationsChapter Thirteen

B2000

Structural Cues for Report Readers

学习资料

Business CommunicationsChapter Thirteen

B2000

Structural Cues for Report ReadersHeadings Write short but clear headings.

Experiment with wording that tells who, what, when, where, and why. Include at least one heading per report page.–

学习资料

Business CommunicationsChapter Thirteen

B2000

Use Transitions Transitions are words or phrases that link ideas together (69) You should use transitions to help readers move from one section, one paragraph or one sentence to an other.

学习资料

Business CommunicationsChapter Thirteen

B2000

How Do You Use Transitions Giving additional information– moreover – in addition – or besides Show casual relationship between two sentences. -therefore -because -consequently

学习资料

Business CommunicationsChapter Thirteen

B2000

Uses of Transitions When comparing two things– similarly – in comparison – still When you want to compare or contrast two things. – conversely – whereas – however

学习资料

Business CommunicationsChapter Thirteen

B2000

Uses of Transitions To express intensification– Indeed – In any event – In fact

To summarize– In brief – In short – To sum up