2012年专插本历届真题试题及答案集2(9)

Credibility（可信度）about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than ads. Readers spend time reading the stories, but they flip through （草草翻阅）the ads. Furthermore, there may be hundreds of ads in a magazine. Feature stories （专题报道）are much fewer in number and stand out clearly. 16

Publicity also has some significant limitations. A firm has little control over messages, their timing, placement（报道顺序）, or coverage. It may issue detailed news releases and find only small portions of them reported by the media; and media have the ability to be much more critical than a company would like. A firm may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, media determine the placement of a story; it may follow a report on crime or sports. Finally, the media ascertain（确定）whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored（赞助）job program might go unreported or receive three-sentence coverage in a local newspaper.

41.The author mentions all of the following advantages of publicity EXCEPT ______. A. having no time costs B. having attentiveness C. having high credibility D. having no space costs 42.People are more likely to believe in news repots than ads because ______. A. they reach a larger audience than ads do B. they are all latest events

C. they appear in independent media

D. they are much more in number and stand out clearly

43.Which of the following in NOT a limitation of publicity?

A. Bad timing B. Very detailed reporting

C. Placement after a report on crime D. Being reported much less than expected

44.One of the reasons why feature stories seem more reliable than ads is that ______. A. they are more believable B. they are more objective

C. they are more interesting D. they are much fewer in number and stand out clearly 45.The last sentence in the last paragraph implies that ______. A. the placement of a story is not quite important B. the report of a crime may not be true

C. local newspapers may not be interested in company-sponsored programs D. publicity is always successful Passage 3

The idea behind “ the rule of law ” is that it is laws based on logical reasons and clear thinking that should govern social life. “ We live under a rule of law, not of men. ” American teachers tell their students. The students accept the idea. They believe that “no man is above the law,” and that laws apply equally to all people no matter how wealthy they are, what their personal connections are, or what their stations in life are. Their faith in the rule of law explains the belief many Americans held, and many foreigners could not understand, that President Richard Nixon should be removed from office as a result of his behavior in connection with what was called“ Watergate Scandal (水门事件)”. Nixon had broken the law and therefore should be punished, Americans believed, even if he was the President.

The belief in the rule of law goes beyond the area of politics to other areas of life that are governed by formal rules and procedures. To get a job with government institutions, for example, or to get government funding for a research project, one must follow published procedures and show that one meets the published requirements. Personal connections are not supposed to matter under the rule of law.

This is not to say that personal contacts, wealth, and social influence do not matter in situations where laws and rules are to be obeyed. They may. What is said above describes the ideal with which Americans agree. In reality, connections can sometimes help a person get a government job. Rich people can sometimes go

17

unpunished for illegal behavior that poor people would be likely to be punished for. But in general the rule of law prevails, and Americans are proud that it does.

46.The word “ stations” (Line 5, Para 1) is closest in meaning to ______. A. stages B. situations C. successes

D. social positions

47.The writer mentions President Richard Nixon in the first paragraph in order to show that ____. A. no man is above the law

B. the president should make sure of the rule of law C. the rule of law is important in politics D. American people have the right to remove the president

48.It can be learned from the last paragraph that in the United States the rule of law ____. A. is not carried out as fully as it should be

B. makes poor people also likely to be successful C. is, in reality, almost impossible to realize

D. makes sure that everyone is punished for his wrongdoing

49.The pronoun “ They ” in the second line of the last paragraph refers to all of the following EXCEPT ______.

A. personal connections B. laws and rules

C. social influence D. wealth

50.The main idea of the last paragraph is ______.

A. Americans are idealistic (理想主义的) about laws

B. rich people can sometimes go unpunished for illegal behavior C. the American employment system is unfair

D. laws are more important than …… 此处隐藏：7425字，全部文档内容请下载后查看。喜欢就下载吧 ……